Mentos and Soda Mix – An Erupting Business

In addition to being the Business Columnist for the Denver Post, Al Lewis is now a fan of the Mentos and soda mixture. Al called last week with questions about our recent license agreement with with Italian confectioner Perfetti Van Melle, the maker of Mentos. His column entitled Mentos-Soda Mix a Mint for Scientist looks at the business side of the popular Mentos Geyser. He asked lots of questions about things other than my work on the Mentos experiment. He wanted to know about my background, my teaching and my parents.

“Let me get this straight,” I said to Spangler. “Your father was a scientist and a magician. David Copperfield hung out at your house. You are now 39 years old. And getting a pop bottle to squirt 20 feet in the air is the best trick you know?”

“This isn’t the best trick,” he said. “It’s the trick that got the most notoriety.”

Al also wanted to learn how this science experiment turned into a viral marketing sensation with the Mentos video that aired on 9NEWS in September of 2005.

Al asked me if teachers are really doing this experiment and how they’re turning it into a learning experience. Share your Mentos Geyser experiment with Al Lewis on his blog.