Posts

The Mentos People Speak Out

In a recent phone interview with a newspaper reporter, I speculated that the makers of Mentos, Perfetti Van Melle, were distancing themselves from the Mentos phenomenon. This was based on our numerous attempts to reach the marketing gurus at…

Secrets of the Toy Industry

I was contacted several months ago by Julia Ann Charpentier, a Milwaukee-based freelance writer and an editor for book publishers, for a future article in the trade journal TD Monthly Magazine. If you're interested in learning more about the…

We Hit the Target with Science

Maybe I should say we hit all of the Targets with our new science products. If you stroll through the toy isles at Target stores, you might stumble across some old Steve Spangler Science classics along with a few brand new science kits. All…

Scientific Explorer Lawsuit Settled

This statement was released earlier today regarding the lawsuit filed in district court in August 2005: "Scientific Explorer, Inc. and Steve Spangler, Inc. reached a settlement with regard to the lawsuit filed by Spangler in district court…

Lawsuit filed in district court

This is kind of thing you keep private, but that all changed when I got a call from a newspaper reporter last Thursday who had questions about the lawsuit we filed just two days prior. The story ran in the Denver Post on Friday, August 19th,…
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The 15-second sound bite - TV vs. classroom teaching

People often ask me if teaching on television is different to teaching in the classroom. Let me tell you a secret. It is a completely different experience. First, I was told I was not on TV to educate. I was on TV to entertain! But wait! What…

Beware of Fake Snow Knock-Offs

Our customer service reps are frequently asked the difference between our Insta-Snow and the other fake snow products available on the market. The answer is simple. There is only one Insta-Snow® powder, as indicated by that circle "R" thing.…

Good Morning America Features Steve Spangler's Insta-Snow

Television viewers of Good Morning America learned how to make snow in their living room with our very own Insta-Snow. Each month Good Morning America highlights "Stupid Products" from Stupid.com. Insta-Snow was one of the lucky few featured…