The Power of Bleach

Water and bleach are very different, especially when vivid colors are involved.

Water and bleach: historically, this pair go together pretty well, namely in the world of cleanliness. Bleach is a remarkably caustic base that, when diluted with water, can clean stains from whites and linoleum. However, apart from their similarly clear appearance, water and bleach are very dissimilar. Bleach is very alkaline, but water is a neutral pH. Chemically, that is saying a lot. But what does that have to do with vivid colors?

Experiment Materials

  • Water
  • Bleach
  • Food coloring
  • 2 clear cups
  • Adult supervision


  1. Fill one of the clear cups 3/4-full with room temperature tap water.
  2. Add 2 drops of food coloring to the water and observe the vividness of the food coloring while it mixes in the water.
  3. Fill the other cup 1/4-full with bleach before mixing it with the colored water. Pour the mixture back and forth between cups 3 or 4 times.
  4. Let the mixture sit, in open air, for several minutes, observing the changes in color.

Take It Further!

If you want to turn the demo into a science fair project, or just learn more about bleach or water, try testing different types. Conduct the experiment using different brands of bleach, scents, or concentrations. If making water your variable sounds more exciting, try testing tap water, distilled water, ionized water, and more!

How Does It Work?

Bleach does something that water, very obviously, does not: bleach fades colors. This process is called bleaching, or whitening, and is a result of either oxidizing or reducing. Oxidizing bleaches work by breaking chemical bonds between the molecules of dye. The resulting molecules, after being oxidized, will no longer absorb visible light, resulting in faded colors. Bleach can also fade colors through reducing. Reducing bleach converts double bonds into single bonds. The reducing process results in a molecule that is unable to absorb visible light.

Water is able to “fade” color through dissolution. The amount of color is dissolute throughout a larger volume when added to water. The molecules do not actually fade. Rather, the molecules are just spread out, giving the impression that they have lost color.