Posts

Coca-Cola Company is “Blase” About the Mentos Experiment

The recent article in the Wall Street Journal reported that the marketing gurus at the Coca-Cola Company are not all that excited about the pop culture phenomenon. "It's an entertaining phenomenon," said Coke spokeswoman Susan McDermott. "We…

The Mentos People Speak Out

In a recent phone interview with a newspaper reporter, I speculated that the makers of Mentos, Perfetti Van Melle, were distancing themselves from the Mentos phenomenon. This was based on our numerous attempts to reach the marketing gurus at…

Secrets of the Toy Industry

I was contacted several months ago by Julia Ann Charpentier, a Milwaukee-based freelance writer and an editor for book publishers, for a future article in the trade journal TD Monthly Magazine. If you're interested in learning more about the…

We Hit the Target with Science

Maybe I should say we hit all of the Targets with our new science products. If you stroll through the toy isles at Target stores, you might stumble across some old Steve Spangler Science classics along with a few brand new science kits. All…

Scientific Explorer Lawsuit Settled

This statement was released earlier today regarding the lawsuit filed in district court in August 2005: "Scientific Explorer, Inc. and Steve Spangler, Inc. reached a settlement with regard to the lawsuit filed by Spangler in district court…

Water Wizardry Kit Earns Teacher’s Choice Award

SALT LAKE CITY, UTAH - A hands-on chemistry kit developed by Steve Spangler Science for Be Amazing! Toys won one of the most coveted awards in the educational market - the Teacher's Choice Award. The science kit called Water Wizardry teaches…
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News Anchor Gets Soaked! Mentos Experiment Sets a New Record

Kim Christiansen thought that Monday would be just another fun, hands-on science segment with Steve Spangler. Little did she know that the bottles of soda would explode and she would be wearing the experiment. This is not the first time I've…
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Magicians do the impossible first

People often ask how I got excited about science. Who was the great chemist who influenced my life? I grew up in an unusual family. My first recollection was when I was three years old, peeking through the curtain at the Paramount Theater,…
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The 15-second sound bite - TV vs. classroom teaching

People often ask me if teaching on television is different to teaching in the classroom. Let me tell you a secret. It is a completely different experience. First, I was told I was not on TV to educate. I was on TV to entertain! But wait! What…

Hands-on Science Boot Camp 2005 - Mission Accomplished

Ninety-nine elementary teachers were called into action July 27-28, 2005, at the Hands-on Science Boot Camp to explore new and creative science integration strategies for making science education come alive in their classrooms. Named Operation…