TODAY is the Day for Iron in Breakfast – SICK Science Video Goes Viral

We first shared our Iron for Breakfast experiment around 19 years ago, but this week our video got monster amounts of attention. All the attention started with the Today Show. Soon after, Cheezburger featured the experiment as their Experiment of the Day. Finally, we got great articles from The Toronto Star and Gizmodo before being featured on Yahoo!

This video is just one of 126 videos created by Steve Spangler in a collection called SICK Science™. Using this generation’s vernacular, “sick” is just another way of saying really cool… far out… awesome. If you’re sick, that’s a great thing. There’s really nothing out there on the Internet like the SICK Science videos to pique someone’s curiosity about science. There’s no talking head… no long-winded explanation… no huge build up. These videos are put to music (a catchy little song that acts like a dog whistle to science enthusiasts everywhere), and the video beautifully captures the “wow” moment in each activity. Since their introduction back in 2010, these videos attract hundreds of legitimate comments from people of all ages who want to share how they think the science works. Watch all of the SICK Science videos at youtube.com/stevespanglerscience

Did you know your body contains enough iron to make two small nails? This experiment demonstrates how to extract the iron found in some cereals like Total Cereal. Put the cereal in a sealed bag with water and let it sit until it turns to a soupy mixture. Hold a super strong magnet, like a neodymium, in your hand and flip the bag of soupy cereal on top of it. Slosh the cereal around for 20 seconds, then carefully look under the magnet. There should be tiny black specks on the inside of the bag. That’s the iron. The makers of Total cereal actually include metal, like that in nails, in the iron-fortified flakes.

For the complete, step-by-step instructions and more about how your body uses and needs iron, visit the Iron for Breakfast experiment page. This experiment also makes an easy, yet perfect science fair project.


Thanks to everyone who’s seen and shared the video –

If you have shared the video on your blog, please leave us a comment below and we will add a link.

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