We’re excited to announce the partnership between Steve Spangler Science and Mentos – actually the company who owns the Mentos brand Perfetti VanMelle USA. For the past six months, our Mentos mad scientists and a number of our Spangler Science teacher ambassadors from across the country have been working on new contraptions that produce the best geysers you’ve ever seen. Geyser Tube toys and science kits will be released in the next eight months and will be available in toys stores (yes, the big ones) nationwide.
Here’s the official press release…
December 1, 2006
DENVER, COLORADO – Over a million viewers tune in each week to see what cool science experiment Steve Spangler has up his sleeve. He shoots potatoes, makes toilet paper fly and turns two-liter bottles of soda into giant geysers all in the name of getting people of all ages turned onto science. The now famous Mentos and Diet Coke experiment turned into one of the most viral marketing campaigns in the history of the Internet. Just drop an unwrapped roll of Mentos into a freshly opened two-liter bottle of soda and stand back. The pop becomes a geyser of foam guaranteed to make onlookers cheer wildly and run away.
Now it’s a world-wide craze, with people of all ages who are lining up in grocery stores to buy Mentos and pop. Soon you can add “Geyser Tube Toys” to the list of must have items thanks to deal that Spangler recently signed with the makers of the popular mint candy.
Spangler has just signed a licensing agreement with the U.S. branch of Perfetti Van Melle, the maker of Mentos. Through Be Amazing!, Spangler is launching a series of patented devices that take advantage of Mentos and soda reactions. These “Geyser Tube” toys – which will twist, turn, fly, scream, power other devices and trigger chain reactions – will be in stores within the next few months.
“This is the vinegar-and-baking-soda experiment for a new generation,” said Steve Spangler. “Once you do it, you’ll want to do it again and again.” Spangler is the CEO of Steve Spangler Science in Denver, Colorado and Creative Director for Be Amazing!, a Utah-based educational toy manufacturer who licenses more than twenty of Steve Spangler’s creations.
Pete Healy, Vice President of Marketing for Perfetti Van Melle, commented on the interactive aspect of the geyser experiment.
“We’re excited that Steve Spangler Science is using the Mentos Geyser experiment to demonstrate that learning can be fun through his new line of toys from Be Amazing! Teachers and parents know that interactive learning is powerful—and Steve Spangler has been a leader in this area for years.”
Renée Whitney, Vice President of Sales and Marketing for Be Amazing!, believes that the success of Spangler’s products are due to his ability to create “WOW” experiences.
“It’s great to see the evolution of an idea that started with Steve sharing a cool science experiment on television, on his website and at teacher conferences years ago. Now it’s a world-wide phenomenon that has kids excited about a science experiment. With the release of Steve’s new Geyser Tube toys, we’ll be able to create even more WOW! experiences and use the unique line of toys to teach the science behind the excitement of the erupting geysers.”
Spangler has created a number of successful toys and science kits for Be Amazing! who supplies them to specialty toy stores and retail outlets throughout the country. The new line of Geyser Tube toys will debut at the New York Toy Fair in February of 2007. Consumers will be able to purchase the Mentos powered toys in early 2007.