Spangler Signs Deal with Mentos for New Geyser Tube Toys

We’re excited to announce the partnership between Steve Spangler Science and Mentos – actually the company who owns the Mentos brand Perfetti VanMelle USA. For the past six months, our Mentos mad scientists and a number of our Spangler Science teacher ambassadors from across the country have been working on new contraptions that produce the best geysers you’ve ever seen. Geyser Tube toys and science kits will be released in the next eight months and will be available in toys stores (yes, the big ones) nationwide.

Here’s the official press release…

December 1, 2006
DENVER, COLORADO – Over a million viewers tune in each week to see what cool science experiment Steve Spangler has up his sleeve. He shoots potatoes, makes toilet paper fly and turns two-liter bottles of soda into giant geysers all in the name of getting people of all ages turned onto science. The now famous Mentos and Diet Coke experiment turned into one of the most viral marketing campaigns in the history of the Internet. Just drop an unwrapped roll of Mentos into a freshly opened two-liter bottle of soda and stand back. The pop becomes a geyser of foam guaranteed to make onlookers cheer wildly and run away.

Now it’s a world-wide craze, with people of all ages who are lining up in grocery stores to buy Mentos and pop. Soon you can add “Geyser Tube Toys” to the list of must have items thanks to deal that Spangler recently signed with the makers of the popular mint candy.

Spangler has just signed a licensing agreement with the U.S. branch of Perfetti Van Melle, the maker of Mentos. Through Be Amazing!, Spangler is launching a series of patented devices that take advantage of Mentos and soda reactions. These “Geyser Tube” toys – which will twist, turn, fly, scream, power other devices and trigger chain reactions – will be in stores within the next few months.

“This is the vinegar-and-baking-soda experiment for a new generation,” said Steve Spangler. “Once you do it, you’ll want to do it again and again.” Spangler is the CEO of Steve Spangler Science in Denver, Colorado and Creative Director for Be Amazing!, a Utah-based educational toy manufacturer who licenses more than twenty of Steve Spangler’s creations.

Pete Healy, Vice President of Marketing for Perfetti Van Melle, commented on the interactive aspect of the geyser experiment.

“We’re excited that Steve Spangler Science is using the Mentos Geyser experiment to demonstrate that learning can be fun through his new line of toys from Be Amazing!  Teachers and parents know that interactive learning is powerful—and Steve Spangler has been a leader in this area for years.”

Renée Whitney, Vice President of Sales and Marketing for Be Amazing!, believes that the success of Spangler’s products are due to his ability to create “WOW” experiences.

“It’s great to see the evolution of an idea that started with Steve sharing a cool science experiment on television, on his website and at teacher conferences years ago. Now it’s a world-wide phenomenon that has kids excited about a science experiment. With the release of Steve’s new Geyser Tube toys, we’ll be able to create even more WOW! experiences and use the unique line of toys to teach the science behind the excitement of the erupting geysers.”

Spangler has created a number of successful toys and science kits for Be Amazing! who supplies them to specialty toy stores and retail outlets throughout the country. The new line of Geyser Tube toys will debut at the New York Toy Fair in February of 2007. Consumers will be able to purchase the Mentos powered toys in early 2007.

12 replies
  1. Pete Healy
    Pete Healy says:

    “We’re delighted to be working with Steve Spangler on this project. Learning should be fun and exciting””and that’s what Mentos is all about. Steve Spangler’s new line of interactive educational toys and science kits centered on the Mentos Geyser Experiment give kids a cool, hands-on way to discover for themselves some amazing scientific phenomena!”?

    Pete Healy, Vice President Marketing at Perfetti Van Melle USA

    Reply
  2. Nigel Varcoe
    Nigel Varcoe says:

    Congratulations Steve.

    This is a well deserved reward for you and your team for the pleasure that you give through your marvellous, entertaining, educational experiments. It is a pleasure to work with you and the team at Steve Spangler Science.

    Nigel Varcoe, Netconcepts

    Reply
  3. Brian Priesman
    Brian Priesman says:

    The question now is… how much will they cost and when can I get my hands on them… 🙂

    Congratulations on this great opportunity! We here at Omaha Children’s Museum love your products!

    Brian Priesman, Omaha Children’s Museum

    Reply
  4. a child
    a child says:

    where can i buy one in stores? i would buy one online but i dont have an account so where can i get one in stores

    Reply
  5. Steve Spangler
    Steve Spangler says:

    Luckily we have express checkout, so you don’t have to have an account to purchase a Geyser Tube on our website. However, they are also available at many Hobby Lobby store, teacher supply stores and some Target stores. Enjoy!

    Reply
  6. Elizabeth
    Elizabeth says:

    I have called 4 Target stores and cannot find one anywhere. No one seems to know what I’m talking about, I was hoping to be able to buy one in the store, because I don’t have time to order and wait for it to be shipped. Someone needs to get these into stores!

    Reply

Trackbacks & Pingbacks

  1. […] $4.95 and is currently only available at http://www.SteveSpanglerScience.com However, as a result of our licensing agreement with the maker of Mentos (Perfetti Van Melle), the Spangler Geyser Tube will be released into mass […]

  2. […] turn your body into a human volcano with erupting geysers of diet soda. During the first year of my agreement with the company that makes Mentos (Perfetti Van Melle), there were rumors of a Brazilian boy who drank a bottle of soda and chased it […]

  3. […] turn your body into a human volcano with erupting geysers of diet soda. During the first year of my agreement with the company that makes Mentos (Perfetti Van Melle), there were rumors of a Brazilian boy who drank a bottle of soda and chased it […]

  4. […] $4.95 and is currently only available at http://www.SteveSpanglerScience.com However, as a result of our licensing agreement with the maker of Mentos (Perfetti Van Melle), the Spangler Geyser Tube will be released into mass […]

Leave a Reply

Want to join the discussion?
Feel free to contribute!

Leave a Reply

Your email address will not be published. Required fields are marked *